Cancer Research UK television advertisement Essays

Cancer Research UK television advertisement Essays Cancer Research UK television advertisement Essay Cancer Research UK television advertisement Essay Cancer Research UK is Britains leading charity and is dedicated to the research, treatment and prevention of cancer. With a team of 3000 scientists, and an annual research budget in excess of à ¯Ã‚ ¿Ã‚ ½130 million, they are the largest independent cancer research organisation in the world. In todays world, adverts have a great deal of influence over what we buy and do. Nearly everywhere we go some type of advert bombards us. For example, there are adverts on buses, on television, in magazines and on the street. This essay will identify the techniques used by the Cancer Research UK advertisement, by looking in great detail at the colours, music, fonts and other techniques. More than one in three of us will develop cancer at some point. Few of us go through life without coming into contact with the disease in some way either through personal experience or through that of a friend or family member. Cancer Research UK is an organisation set up to find new and effective treatments for cancer quicker than ever before. The genre of an advert will determine its audience and most adverts are geared towards a certain target audience. For example, if the advert were for Mountain Biking UK it could use a famous mountain biker and detailed technical terms, which would appeal to the target audience. They would therefore be interested in and could identify with the product and the message the advert portrays. However, the Cancer Research UKs advert doesnt seem to clearly indicate who the intended audience is, probably because cancer affects everyone. It does however convey the fact that cancer affects not only the victim, but also those closest to them. In the advert a women dies leaving a child mother-less, it is a potential sorrow that many can identify with and is immediately understood even by children. In the advertisement there is two scenes in contrast with each other. The first scene shows to the viewer the affects cancer can have over a family. In the other scene, there is a family who has benefited from the organisation. This shows to the viewer the big impacts they could create from donating a small sum of money. The advertisement uses a number of techniques to convey to the viewer why they should contribute 2 a month to Cancer Research UK. The music in the background makes the viewer feel mournful, empathetic, and sad. There are lots of other effects like the voiceover, which is slow and meaningful, together with powerful visual images.  The advert starts with a high angle over shoulder shot at a boy who looks to be about seven years old and his mother. The director has chosen the location of the advert to be in the hallway whilst the child gets ready for school. This is a vital part of a mothers role to prepare her child for the day ahead. This makes the boy so vulnerable because he couldnt cope with a loss of his mother. This is why it is so important that the viewer contributes a sum of money smaller than the cost of their daily coffee in a caf This is a technique used in many adverts where the viewer is made to feel guilty for not participating in the event. Eva Cassidy who is a singer became famous posthumously, writes the music in the background. She has a distinctive soft and delicate voice that is instantly recognizable. It is a well-known fact that she tragically died of cancer at the age of thirty-three. Her voice used as the musical backdrop in this advert, is particularly poignant and apt. The lyrics to the music Youll remember me when the west wind moves upon the fields of barley can also have a reminiscent and nostalgic affect upon the viewer. The hallway portrays family life with shoes on the floor and coats hung up. However the lack of colour in the hallway creates a stark sterile atmosphere that is bereft of the busyness of everyday life. The camera then pans across to the right, the cancer research logo appears on the screen, the camera now gives an over shoulder view with the mothers back to the camera. The mother leans forward and whispers softly into the boys ear Dont forget your hanky and slowly disappears into the mirror. At this point the voiceover says, We dont have a magic mirror, but at Cancer Research UK, were helping more and more people survive cancer everyday. The voice is emotional, saying that there is no magic mirror, nothing will bring someone back, but the organisation is developing the cures for cancer. Were helping more and more people survive cancer everyday. It sounds catchy, and suits the context. It also instills hope into that scene of loss and despair. It encourages the viewer to believe that their financial contribution could avoid such tragedy in the future. This is another technique, which demonstrates what the viewer is buying with their small contribution; hope.

Three Sisters Essay Example

Three Sisters Essay Example Three Sisters Paper Three Sisters Paper In the light of your study of Stanislavski and after seeing Miss Julie how would you direct the opening act of Three Sisters? The opening of Act One of Chekhovs Three Sisters, gives detailed stage directions, which offers valuable information on the main characters of the play; the three sisters, Irina, Masha and Olga. As a director, I would encourage the actors playing these roles to read the information, as it defines clearly the different characters of the sisters, and so can be used for characterisation. As a director, I am fully aware that Three Sisters is a realist play; therefore, this would prompt me to use Stanislavski methods to develop true to life portrayals of the characters. The following is a sketch of Act One: During the opening of the play the three sisters will sit in their designated areas and the audience will watch while Olga marks her books, Irina puts on make-up for her party, and Masha reads a book on the window seat, subdued. In the background (the ballroom), the table will be laid by a servant, which could be played by Anfisa, the old nurse. The clip-clop sound of her heels as she rushes about will make stark contrast to the silence of the sisters. I aspire to obtain the audience to suspend their disbelief, and remain this through-out the play. This idea is heavily influenced by the theatre production of After Miss Julie. My intention is for the audience to see the closeness of the relationship between Olga and Irina. Moreover, to see how Masha is the recluse of the sisters, and overlooked by them due to her quietness and concealed emotions. Olga (as indicated by her regulation dark-blue dress of a high school teacher) is the mother figure for the sisters, especially Irina, who never really knew her mum. Irina seems distant from her sisters, as she is the only young one left, and she is still happy-go-lucky and enjoys her life without worry. Olga is the oldest, and uses this to boss the others sisters around. Olga is the only sister to work, and so is constantly moaning about her work. She revels in being the sister with authority, but also resents it, as she feels forced into work since her fathers death. Her movements should be very swift, and she should constantly be moving around, making herself busy, yet achieving nothing, reflecting a theme of the play. This will create humour for the audience, as they will see her fussing over everything, yet doing nothing. Her movements should be very rapid, restless, and hurried. Using Stanislavskis methods, I would find out the super objective of Olgas character, to create naturalism. Personally, I believe Olgas motivations in life are to return to Moscow, and find a husband. This is from the social context of the play, where many women believed they needed a husband to achieve true happiness, and also a husband would result in Olga not needing a job. To show this in the play I will show Olga being extremely interested in Tuzenback and flirtatiously behaving with him as he talks about Vershinin. This can be achieved by making lots of eye contact with him and her moving closer to him, until she hears he has a wife, and then she will sharply turn away. An objective of Olgas character is to continue working, although she says It wears me out, I believe she loves it and could not just sit at home like the other sisters. This arises one of the themes of the play work. None of the sisters worked previously as they are wealthy and do not have the need to work. I believe Chekhov used this to show that you need to work to have ambition and achieve in life. This is shown in the play, as all the sisters ambition is to return to Moscow, yet none of them does anything towards this ambition. Chekhov himself was born into a poor family, but worked hard and achieved an amazing amount. I think this highlights the social context of the play between rich and poor. Rich and poor is an underlying theme of Act One, and was an important issue in the era of the play. Natasha is of low class, and so discriminated against by the sisters who believe she is not good enough for their beloved Andrew. Masha in particular scrutinises everything about Natasha, from her clothes, which are downright pathetic to her make-up and hair. This shows a very materialistic viewpoint, and shows no intent to get to know Natasha, just judge her because of her class. This also shows how much the sisters love Andrew and do not want him getting hurt. I believe the sisters are very jealous of allowing another female into their household, which is why they resent Natasha. In Act One Natasha should be portrayed as a very timid young woman, this can be shown by her emotional outbursts and general uncertainty. Natasha and Andrew provide the only true love shown in Act One, and as they finish the Act, lead the audience to believe there will be much more to come. The couple give an optimistic out-look that good things can come out of bad situations, and I think this leaves the end of Act One on a happy and loving end. The sketch of the set of the play shows Masha is facing the audience she will be able to communicate with them, they will be able to see clearly her facial expressions, which will create an intimacy with the audience, and I hope result in the audience watching Masha and perhaps feeling sympathy for her. Being in at the side of the other two sisters also allows Olga and Irina to talk about Masha in whispers, and direct facial expressions at her, without her noticing. The description of Masha in a black dress, sits with her hat on her lap reading a book convey the isolation of her character. The black portrays seriousness, and hiding her feelings from the other sisters. I believe Masha is a character who tries to forget everything bad in her life. I think this results in her feeling severely depressed, as in the instance of the death of her father; bottling up her feelings has resulted in Masha not getting over the death, just replaying it repeatedly in her mind, effectively making her unable to think of anything else and become further withdrawn. She rarely speaks, and because of this, the sisters cannot help her. However when Masha does speak, it upsets the other sisters as Masha is the strong one, and causes them to break down with her; Olga particularly loses control. Masha is also depressed over her marriage; she believed her husband was intelligent and wise, and now she refuses to accept the reality that he is not this, and she does not love him. The audience will have an insight into the true Masha, an insecure person, who is deeply upset by her sisters relationship and her life in general. This will be shown by Masha observing the play, without allowing the other characters to see (which will create dramatic irony), and reacting to the action behind her, while facing the audience. Masha can use the audience as a friend, and watch them rather than interact with her sisters. Mashas facial expressions are very important in order to portray her character naturalistically. Due to this I would use Stanislavskis acting method of emotion memory, by asking the actress playing Masha to remember how it felt in a part of her life when she had no one to help her, and her life was disappearing before her eyes. I would then ask her to use these feelings with Masha, to create naturalism. Part of Mashas character resents the close relationship between Olga and Irina, and this leads to her feeling more isolated. This will be shown when Masha whistles. The whistle will be one of those pretend Im not here whistles but at the same time, the whistle will remind the other sisters of Mashas existence. There is a different side to Mashas character that occasionally shows a more ambitious and happy person; such as when she proclaims You only live once, where I believe Mashas voice should change from a bored, monotonous, pre-occupied, slow and quiet voice to a faster, excited, almost breathy voice. This will highlight the change of character and therefore the comedy-tragedy that Chekhov aimed will succeed. Both the sisters adore Irina, the youngest, but especially Olga, because of their mother-daughter type relationship. Again, the stage directions explain Irinas character, in a white dress, stands lost in thought. Irina is young and free, with no commitments in life, and has time to spend her day deep in thought. Her character is portrayed through her becoming very excitable at the thought of her oncoming party, and applying make-up and choosing her clothes. This shows that she has the time to spend doing these useless tasks, and demonstrates her need to dress-up to feel more important and grown-up, as well as impress the male guests. Irina is innocent and pure, as indicated by her white dress, but can be immature, such as when she remarks I know everything, which show she believes she has knowledge, which is expanded on later in the play when Masha remarks We know too much, while talking to Andrew about their education. I believe Chekhov is making a political point about how many people believe they know too much, when they know nothing. Chekhov was very philosophical (which reflects in many of his characters including Masha and Solyony), and once said Only Charlatans know everything and understand nothing. This is true to many characters of the play; for example Tuzenback, has never worked a day in his life, and believes he learns all he needs through newspapers. As a director, I would use this to create humour, by allowing the audience to laugh at these sad people, who have no grasp on reality. The theme of ambition plays a large part of Act One, as well as the rest of the play. All three of the sisters are striving towards moving back to Moscow, as this is where all their happy memories are. However, none of the sisters do anything towards their ambition, and so nothing changes in their lives. This again highlights how sad rich peoples lives can be, as they have no drive to do anything for themselves, as they can happily survive on what their family provides for them. To show this in the play I would have the characters constantly fussing over the clock (placed in the centre of the drawing room). This will represent how time is passing by in front of them without them realising, while they continue their petty lives. Each of the characters deep down knows they will not achieve their dream, but each of them long for it all the same. The theme of ambition also shows the frustration of the sisters, particularly Masha, to escape to the big city yet they only talk about it. Again, I believe Chekhov is making a social statement about the amount of people in Russia who wanted to change the out-dated social order at the time of the play, yet did nothing to achieve this goal. This theme is personal to Chekhov, as he DID return to his family in Moscow, showing you can achieve dreams with effort. I would achieve comedy throughout Act One using the various characters Chekhov included to provide comic relief for the audience, characters such as Tuzenback, Chebutykin, and Solyony, to distract from the awful tragedy of the majority of the play. These characters can be completely over-acted but still believable. These characters are typical nutty professors and they should all be dressed eccentrically, and constantly thinking of new ideas. The doctor is the typical result of doing too much work in his life, meaning he has been driven crazy. To achieve humour the actors must fully believe every word they say and make sure they take themselves seriously, even though they are clowns. These characters all flirt with the sisters, that also creates humour, and I believe they find it their duty to look after the sisters since their fathers death. This is another case of the characters believing they know more than they do. Another chance for comedy is how the three sisters smother Andrew, and clap at him and generally treat him like a child. Humour is achieved by making the sisters become over-enthusiastic mothers, fussing over Andrew, and showing off his achievements, such as the frames on the piano. The audience will be able to relate to this experience and so find it very funny. Ferapont can also be used to create humour because he can be played as a typical bewildered, deaf, old man. The setting of Act One will be very naturalistic, all props will be used (including knives, forks, table cloth, tables, samovar, chairs, cake, columns, curtains and swords), with fully made-up rooms, including appropriate flooring, curtains, and wallpaper, with everything looking aged, to fit with the period of the play. Many unused and often ugly but expensive ornaments will be placed around the ballroom, to show how the Prozorovs have lots of money for luxurious items, as well as painting scattered on the walls and an old bookcase. The ballroom table will also convey the wealth of the family, using ridiculous numbers of knives and forks around the immaculately placed plates, with flowers in the middle of the table, to indicate the springtime time of year. Lighting will be used to mimic natural sunlight streaming through the windows. The audience will be situated around the stage in a semi-circle, and the audience size will be small (around 250), so they will all be very close to the actors. This will make the audience feel more involved, and make the drama more realistic, personal, and believable. All costumes will be to date, and according to the stage directions and only natural make-up will be used. All male soldiers will be wearing military uniforms and civilian clothing. The pace of Act One will develop throughout, to prepare the audience for more tension and a climax in the following acts. In conclusion, I believe the relationship between the three sisters is the focus of Act One, and how they react to other people. I believe the solution to making this play work theatrically is to use Chekhovs idea of comedy and tragedy, to develop the naturalism of the play, as life often has highs and lows. The tragedy of the play creates tension and allows the audience to relate to characters, and then the comedy allows the audience to forget the problems and enjoy the play, as well as making the tragedy more obvious, and at times heartbreaking. To develop Act One I would continue to use Stanislavski methods to increase the naturalism of the play, and improve characterisation.

Biography of Diana, Princess of Wales

Biography of Diana, Princess of Wales Princess Diana (born Diana Frances Spencer; July 1, 1961–August 31, 1997) was the consort of Charles, Prince of Wales. She was the mother of Prince William, currently in line for the throne after his father, Dianes former husband, and of Prince Harry. Diana was also known for her charity work and her fashion image. Fast Facts: Diana, Princess of Wales Known For: Diana became a member of the British royal family when she married Charles, Prince of Wales, in 1981.Also Known As: Diana Frances Spencer, Lady Di, Princess DianaBorn: July 1, 1961 in Sandringham, EnglandParents: John Spencer and Frances SpencerDied: August 31, 1997 in Paris, FranceSpouse: Charles, Prince of Wales (m. 1981–1996)Children: Prince William (William Arthur Philip Louis), Prince Harry (Henry Charles Albert David) Early Life Diana Frances Spencer was born on July 1, 1961, in Sandringham, England. Although she was a member of the British aristocracy, she was technically a commoner, not a royal. Dianas father was John Spencer, Viscount Althorp, a personal aide to King George VI and to Queen Elizabeth II. Her mother was the Honourable Frances Shand-Kydd. Dianas parents divorced in 1969. Her mother ran away with a wealthy heir, and her father gained custody of the children. He later married Raine Legge, whose mother was Barbara Cartland, a romance novelist. Childhood and Schooling Diana grew up practically next door to Queen Elizabeth II and her family, at Park House, a mansion next to the Sandringham estate of the royal family. Prince Charles was 12 years older, but Prince Andrew was closer to her age and was a childhood playmate. After Dianas parents divorced, her father gained custody of her and her siblings. Diana was educated at home until she was 9 and was then sent to Riddlesworth Hall and West Heath School. Diana did not get along well with her stepmother, nor did she do well in school, finding an interest instead in ballet and, according to some reports, Prince Charles, whose picture she had on the wall of her room at school. When Diana was 16, she met Prince Charles again. He had dated her older sister Sarah. She made some impression on him, but she was still too young for him to date. After she dropped out of West Heath School at 16, she attended a finishing school in Switzerland, Chateau dOex. She left after a few months. Marriage to Prince Charles After Diana left school, she moved to London and worked as a housekeeper, nanny, and kindergarten teachers aide. She lived in a house purchased by her father and had three roommates. In 1980, Diana and Charles met again when she went to visit her sister, whose husband worked for the queen. They began to date, and six months later Charles proposed. The two were married on July 29, 1981, in a much-watched wedding thats been called the wedding of the century. Diana was the first British citizen to marry the heir to the British throne in almost 300 years. Diana immediately began making public appearances despite her reservations about being in the public eye. One of her first official visits was to the funeral of Princess Grace of Monaco. Diana soon became pregnant, giving birth to Prince William (William Arthur Philip Louis) on June 21, 1982, and then to Prince Harry (Henry Charles Albert David) on September 15, 1984. Early in their marriage, Diana and Charles were seen to be publicly affectionate; by 1986, their time apart and coolness when together were obvious. The 1992 publication of Andrew Mortons biography of Diana revealed the story of Charles long affair with Camilla Parker Bowles and alleged that Diana had made several suicide attempts. In February 1996, Diana announced that she had agreed to a divorce. Divorce and Life After The divorce was finalized on August 28, 1996. Settlement terms reportedly included about $23 million for Diana plus $600,000 per year. She and Charles would both be active in their sons lives. Diana continued to live at Kensington Palace and was permitted to retain the title Princess of Wales. At her divorce, she also gave up most of the charities shed been working with, limiting herself to only a few causes: homelessness, AIDS, leprosy, and cancer. In 1996, Diana became involved in a campaign to ban landmines. She visited several nations in her involvement with the anti-landmine campaign, an activity more political than the norm for the British royal family. In early 1997, Diana was linked romantically with the 42-year-old playboy Dodi Fayed (Emad Mohammed al-Fayed). His father, Mohammed al-Fayed, owned Harrods department store and the Ritz Hotel in Paris, among other properties. Death On August 30, 1997, Diana and Fayed left the Ritz Hotel in Paris, accompanied in a car by a driver and Dodis bodyguard. They were pursued by paparazzi. Just after midnight the car spun out of control in a Paris tunnel and crashed. Fayed and the driver were killed instantly; Diana died later in a hospital despite efforts to save her. The bodyguard survived despite critical injuries. The world quickly reacted. First came horror and shock. Then blame- much of which was directed at the paparazzi who were following the princesss car, and from whom the driver was apparently trying to escape. Later tests showed the driver had been well over the legal alcohol limit, but immediate blame was placed on the photographers and their seemingly incessant quest to capture images of Diana that could be sold to the press. Then came an outpouring of sorrow and grief. The Spencers, Dianas family, established a charitable fund in her name, and within a week $150 million in donations had been raised. Princess Dianas funeral, on September 6, drew worldwide attention. Millions turned out to line the path of the funeral procession. Legacy In many ways, Diana and her life story paralleled much in popular culture. She was married near the beginning of the 1980s, and her fairy-tale wedding, complete with a glass coach and a dress that could not quite fit inside, was in synch with the ostentatious wealth and spending of the 1980s. Her struggles with bulimia and depression shared so publicly in the press, were also typical of the 1980s focus on self-help and self-esteem. That she seemed to have finally begun to transcend many of her problems made her loss seem all the more tragic. The 1980s realization of the AIDS crisis was one in which Diana played a significant part. Her willingness to touch and hug AIDS sufferers, at a time when many in the public wanted to quarantine those with the disease based on irrational and uneducated fears of easy communicability, helped change how AIDS patients were treated. Today, Diana is still remembered as the Peoples Princess, a woman of contradictions who was born into wealth yet seemed to have a common touch; a woman who struggled with her self-image yet was a fashion icon; a woman who sought attention but often stayed at hospitals and other charity sites long after the press had left. Her life has been the subject of numerous books and films, including Diana: Her True Story, Diana: Last Days of a Princess, and Diana, 7 Days. Sources Bumiller, Elisabeth, et al. â€Å"Death of Diana: Times Journalists Recall Night of the Crash.† The New York Times, 31 Aug. 2017.Clayton, Tim, and Phil Craig. Diana: Story of a Princess. Atria Books, 2003.Lyall, Sarah. â€Å"Dianas Legacy: A Reshaped Monarchy, a More Emotional U.K.† The New York Times, 31 Aug. 2017.Morton, Andrew. Diana: Her True Story - in Her Own Words. Michael OMara Books Limited, 2019.

My Dropout Boyfriend Kept Dropping in Essay Example | Topics and Well Written Essays - 1000 words

My Dropout Boyfriend Kept Dropping in - Essay Example going through the stages of a Goth, an anarchist, and a Marxist. The author maybe does not fully understand what her boyfriend, Terry, believes is the reason why he has to do this. After Conell details Terry’s reasoning behind this choice, she responds by diverting the subject. Instead of asking why he feels the need to live out in the woods, Conell replies that she likes his apartment. Terry’s decision to live like a homeless person has nothing to do with his apartment so the author is take the attention away from living in the woods and focusing more on what he is giving up. Maybe he might have changed his mind if she had provided some valid reasons why he should not live like that. Because the author did not deal with the problem in the beginning stages, this wacky idea was allowed to run and flourish to its natural conclusion. Furthermore, Conell seems to once again contradict herself when she mentions a discussion with a girl from her dorm. She begins the conversat ion by showing her concern for his immediate safety, but after her outspoken friend emphatically dismisses the idea, Conell tries to stand up for her boyfriend. Her reasoning is that he will save a lot of money and that he will feel close to nature. This seems to suggest that Conell has insecurity problems because she is not too fond of the idea herself, but when someone else joins in attacking Terry, she immediately gets her back up and defends him like there’s no tomorrow. Confirming her earlier shock at Terry’s decision to choose to live like this, Conell mentions a book that he gave her on Valentine’s Day, Into the Wild. In this book, a young man starves to death in the Alaskan wilderness. Her warning bells should have been flashing when this happened because it is not a regular occurrence to give someone a book like this on Valentine’s Day, which is a day all about love and happiness. In her defense, she admits that this should have been a clue and t hat she did not prepare for this decision as well as she could have. Conell gives us great insight into Terry’s habits and personality when she describes the time she first met him. She admits that he was a rebellious person, although she concedes that she was attracted to this. The reason for this was that she felt the same way as he did about many things and this allowed her to express her own feelings. She gives the example of Terry wearing eyeliner and attaching a safety pin through his eyebrow; these are classic warning signs of someone who is prone to bucking the trend. The one difference between these two is that they both act their feelings out in different ways. Conell states how Terry is more outgoing, while she is more of the shy type. This seems to suggest that maybe these two are not suited for each other. Conell fails to mention how this contrast in their behavior affected their relationship. Later on, Conell mentions that Terry dropped out of school only months into his freshman year. The only reason that she gives for this decision is that he was unhappy with school, but perhaps it was something deeper; something that Conell seems to brush off so easily. She uses the word â€Å"defended† when asked about this strange decision by her friends. This shows that Conell is not necessarily in full agreement with his choice because otherwise she would have said that she

Internship Report Paper ( Mos Kaffee GmbH ) Essay

Internship Report Paper ( Mos Kaffee GmbH ) - Essay Example The organization operates its business functions in Berlin which is supposed to be closely linked with the coffee industry. According to a report published by Euromonitor (2011), Germany has been referred as a coffee drinking nation which has been verified by considering the fact that in the year 2010, the per capita use of coffee in Germany had raised by 150 liters in terms of the total volume. As stated by the German Coffee Association, coffee is regarded as a health drink in Germany. They have also claimed that coffee particularly encourages various psychological related activities and positively supports sporting activities that include fitness and also prevents the occurrences of various diseases such as diabetes. These sort of publicities about the consumption of coffee ultimately posed considerable influence upon the activities of the consumers which were perceived to affect the growth as well as sales of coffee in lieu of both value and volume by a large degree (Euromonitor, 2011). It was in the era of 1670s that the coffee houses and stores were established in Germany. Progressively, the establishment of coffee houses rose considerably and by the year 1777, coffee became a crucial part of the culture of Germany and every city of the country possessed at least one coffee house (Diaz & Pedersen, 2009). It has been observed in this context that the German business market focused upon important aspects which included the awareness for sustainability in the coffee industry along with considering various environmental issues. In relation to the coffee industry, the business market of Germany has been viewed as the main consumer of the organic products. Moreover, the German business market is regarded as the largest importer of coffee in the world. The chief market players in the coffee sector of Germany entail Kraft and Dallmayr Kaffee among others. The first coffee store was established in Berlin in the year 1721 in order to serve superior quality of coffee to the general public as consumers which helped in gradually attaining immense popularity especially in the coffee segment (Tucker, 2011). Mos Kaffee GmbH bought two franchisees of Einstein coffee shop that is regarded as one of the renowned coffee shop chains in Berlin. In order to acquire the franchise permission from Einstein, a cost of â‚ ¬15.000 was incurred and the business organization is required to pay them 4% of their sales volume every month. The business culture of Mos Kaffee GmbH has successfully penetrated in almost every individual part of the German society as the most thriving coffee chain in the nation. The business organization offers high quality coffee to its wide number of customers and intentionally targets the wealthy society in order to attain considerable market share along with gaining competitive position. Gradually, as the business of the organization started to grow, Mos Kaffee GmbH made plans to open two coffee shops especially in Berlin-Mitte and the other one in the Audi-Center located in Germany. The several coffee houses that are available in Berlin apart from Mos Kaffee GmbH include the Cafe Kranzler, Cafe Savigny, Cafe Aedes, Cafe Richler, Cafe Mohring and Wintergarten. The Wintergarten is regarded as the prettiest amongst all the coffee shops that presently exist especially in Ber

Relationship of poetry and music in Verklarte Nacht(1899) by Arnold Essay

Relationship of poetry and music in Verklarte Nacht(1899) by Arnold Schoenberg - Essay Example A string sextet in classical music is a poem written for six string instruments. A group of six musicians play it on their instruments. Generally, string sextets require an assemblage of two violins, two violas, and two cellos. The tradition of composing for string sextet starts from Op. 23 of Luigi Boccherini, written in 1776. Other famous string sextets include the Op. 18 and Op. 36 of Johannes Brahms, the Op. 48 of Antonà ­n Dvořà ¡k, the Souvenir de Florence Op. 70 of Pyotr Ilyich Tchaikovsky, and the Fantasy for String Sextet Op.3 of John Caughman. (String Sextet The Wikipedia) Schoenberg’s translation of Dehmel’s poem is very deft. It is a powerful presentation of a man and woman walking on the moonlit night in the dark forest, sharing a secret of her with her lover that she is pregnant by a stranger. The composition is in five sections. It starts with a feeling of sadness in the woman because of the confession, the man’s reflection on the guilty feeling in the woman, and his agreeing by forgiving the woman of the guilt: O sieh, wie klar das Weltall schimmert! Es ist ein Glanz um Alles her (see how brightly the universe gleams! There is a radiance on everything). Coming back to Schoenberg’s poem, he was first a composer, anything afterwards. Music in the poem comes from the twelve tone technique. His Verklarte Nacht bears the impact of Johannes Brahms, Richard Wagner, and Gustav Mahler – the German Romanticists.It is evident from his use of chromaticism and separation of phrases from measure boundaries, a Brahms impact. Lyricism permeates throughout the composition, which is an indication of his atonal attempts in future compositions.

What did my experience when I first went abroad or visited a different Essay

What did my experience when I first went abroad or visited a different culture than my own How did I overcome the cultural differences - Essay Example The plane trip was uneventful. When I arrived at the Vienna airport however I began to have a bit of culture shock. Everything was written in German—not in Russian! I heard lots of people around me speaking a language I didn’t understand. I went to a shop to buy some food and I could see all the magazines were different and there were many different types of food available that weren’t available in Russia. When I walked out of the airport I was surprised to see that the temperature was much warmer than it was in Russia. I wouldn’t be needing all the winter gear I had brought with me from Russia. I got in a taxi and explained that I wanted to go to a hotel in the downtown part of Vienna. It took quite awhile for the driver to understand what I wanted: communication with people was difficult. As we drove down the streets I noticed that there were many different models of cars on the streets. Many people had more expensive cars than they did in Russia, for ex ample. As I got to know Vienna over the next few days I realized it was a city of wonderful architecture and very friendly people. I was amazed at how clean the streets were and how green the parks were. A big difference was the quality of life of pensioners. In Russia many are very poor, but in Austria I could see they were well taken care of. Generally, people seemed to be happy and kind. I began to realize that I had been nervous about nothing. How did I deal with all of this? In the end I found my trip to be very enjoyable. In the beginning I had been nervous and unsure, but I made sure to keep an open mind. I was curious about Austria and I wanted to learn more. I didn’t necessarily think my own country was better—I wanted to learn. By keeping an open mind while traveling it is easier to adapt to a foreign